Keywords in SEO play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a particular term or expression that individuals input into web browsers when they are seeking a certain service, product or information. SEO heavily relies on the use of these keywords for website ranking.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Effectively using these keywords will help attract the right audience and improve the likelihood of turnover.

Having established the definition of an SEO keyword, let's look at the ways to what is an SEO keyword effectively use keywords. Enhancing the use of keywords calls for a balance. You will want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are places where search engines often look.

Furthermore, it's crucial to choose keywords that connect with your targeted market. This signifies understanding the way they talk, their search behaviors and their wants.

In conclusion, a well-chosen SEO keyword can serve as a link between what a person is looking for and the service or information you provide. It's a essential tool in achieving success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.